Phase 7 / monetization and scale

Plans for athletes, coaches, gyms, and teams.

HTD can sell individual subscriptions, coach consoles, gym boards, and private team licenses without changing the core proof loop.

Request founding accessScale readiness

Premium without breaking the mission-first product.

Free users can build the habit. Paid plans unlock deeper programming, proof analytics, coach oversight, and group distribution.

individual

Athlete Pro

$19

Premium missions, AI resilience memory, and advanced proof reports.

1 members6 challenges10GB proof
  • Premium challenge library
  • AI alternative missions
  • Wearable proof lanes
  • Weekly proof report
  • Priority recovery constraints
coach

Coach

$79

Coach console for client missions, proof review, and progression boards.

25 members10 challenges100GB proof
  • 25 client seats
  • Coach-assigned missions
  • Proof review queue
  • Client risk flags
  • Exportable weekly reports
gym

Gym Board

$249

Public challenge boards and member retention loops for gyms.

250 members25 challenges750GB proof
  • 250 members
  • Gym-vs-gym boards
  • Sponsored challenge slots
  • QR invite flows
  • Coach success analytics
team

Team

$499

Private resilience standards for teams, units, and high-output groups.

500 members50 challenges1500GB proof
  • Private team boards
  • Manager analytics
  • Role-based challenges
  • Bulk provisioning
  • Compliance exports
enterprise

Enterprise

Custom

Custom deployment for franchises, tactical groups, and large communities.

custom memberscustom challengescustom storage proof
  • Custom SSO
  • Dedicated object storage
  • Custom retention policy
  • White-label challenge surfaces
  • Quarterly success review

Premium challenges are already productized.

Each paid lane has a plan requirement, revenue lane, proof standard, ranking mode, start window, and clear unlock copy.

Threshold Labathlete pro

Unlock with Athlete Pro for progressive threshold, recovery, and proof analytics.

Coach Compliance Sprintcoach

Built for coaches managing proof review and client completion pressure.

Gym Revenue Boardgym

License the gym board to run paid member cohorts and public rankings.

Scale hooks are mapped before traffic arrives.

Push, wearable proof, object storage, background jobs, and analytics rollups have provider-ready contracts so the app can grow without rewriting core loops.

Push channels

ready for provider

Schedule notification fanout after mission assignment and streak-risk rollups.

mission reminderstreak riskcrew activitychallenge rank
Wearables

5 providers

Apple Health, Google Fit, Garmin, Whoop, and Strava are mapped for OAuth or manual proof import.

apple healthgoogle fitgarminwhoopstrava
Object storage

ready for object store

365 day default retention across proof media, share cards, and coach exports.

proof-mediashare-cardscoach-exports
Background jobs
challenge-ranking-rollupevery 15 minutes
mission-generationdaily at user local morning
notification-fanoutevery 5 minutes
analytics-rollupshourly